DISQUS

Digital Strategy for a Networked World: Watching Twitter Become the World’s First Ubiquitous Computing Brand

  • Yu Yu · 1 year ago
    The thing about twitter is there's a bunch of streams of thoughts that are happening at the same time. These can be clustered and there are automatic niche groups being formed. I find that the more you tweet about the subject the more people of that field will follow you.
    I'm just really surprised by the support of folks on twitter about the Mumbai blasts. The platform value of twitter is that you don't have to be here in India to have a say, you can watch the story unfold at real time, comment, be heard, and even ask questions. The folks on the ground or around the country will respond to you at real time. Forget about citizen journalism, this is people talking to people and understanding issues at a new level. THAT's the essence of twitter.
  • Rotkapchen · 1 year ago
    Actually Michael, you may have missed the fairly significant switch of roles today between Twitter and CNN: http://twitter.com/rotkapchen/statuses/1025274447
  • david cushman · 1 year ago
    Mike, you've inspired me to write my own take on the Mumbai/Twitter events. I'll be linking back to yours. Fine work fellah!
  • neilperkin · 1 year ago
    Great post. Funny how it's really starting to change things. I heard about the events in Mumbai first on Twitter and long before any mainstream media, and was following events live as they happened. It was quite something.
  • Ben Leis · 1 year ago
  • Gab Goldenberg · 1 year ago
    I'm more of the opinion that Twitter is ubiquitous for some people, rather than it being a 'ubiquitous computing brand,' which would imply that:

    a. It's on everyone's computers - being on the web doesn't count bc then everything is ubiquitous. Most people aren't using Twitter.
    b. It's a computing brand - it's a communication brand.
  • Molly · 1 year ago
    Hiya - I've created a twitter monster! LOL. Actually, I echo your sentiments completely. I was thinking last night that someday twitter could potentially become as commonplace as email or IM (assuming regular people can get over the i-don't-get-it issue)... but unlike email the concept is really owned by a specific company. Which, in some ways is a crazy and scary thought.

    I've also been mulling over truth, rumor & twitter - lately. I see that you have also been relying on the technology as a source of "news" lately. Curious to know what you think - does an increased volume of tweets helps to bring some veracity to the information?
  • Steve 'Doc' Baty · 1 year ago
    Molly,

    Your comment made me think of the original War of the Worlds radio play. Could we see something similar done through Twitter, with supporting spoof web articles seeded strategically? Flickr photos 'depicting' events as the occur. Mainstream media "still struggling to catch up"...

    Steve
  • Jesse Luna · 1 year ago
    Hi Michael, Once again, great post.

    Twitter is definitely becoming more ubiquitous because it is at the center of the social media/networking world. Blogs, Flickr, Twitpics, YouTube and cell phone vids all flow through it then are blasted out, just like a giant jet nozzle.

    The scary part is that Twitter is still only being used by innovators/early adopters.

    -Jesse @jesseluna on Twitter
  • Molly Anglin · 1 year ago
    You're right! Wow, that would be something if you could pull that off... Has anyone tried that yet?

    Heard @craigcomeau from radian6 speak recently at our local social networking night at the pub. He seemed to think that the truth straightened itself out quickly via twitter because of the sheer volume. I'm not so sure. Would be an interesting experiment.