Brand Strategy for a Networked World - Latest Comments in Watching Twitter Become the World’s First Ubiquitous Computing Brand

Re: Watching Twitter Become the World’s First Ubiquitous Computing Brand

Molly Anglin — Tue, 02 Dec 2008 06:49:53 -0000

You're right! Wow, that would be something if you could pull that off... Has anyone tried that yet?

Heard @craigcomeau from radian6 speak recently at our local social networking night at the pub. He seemed to think that the truth straightened itself out quickly via twitter because of the sheer volume. I'm not so sure. Would be an interesting experiment.

Re: Watching Twitter Become the World’s First Ubiquitous Computing Brand

Jesse Luna — Mon, 01 Dec 2008 22:16:40 -0000

Hi Michael, Once again, great post.

Twitter is definitely becoming more ubiquitous because it is at the center of the social media/networking world. Blogs, Flickr, Twitpics, YouTube and cell phone vids all flow through it then are blasted out, just like a giant jet nozzle.

The scary part is that Twitter is still only being used by innovators/early adopters.

-Jesse @jesseluna on Twitter

Re: Watching Twitter Become the World’s First Ubiquitous Computing Brand

Steve 'Doc' Baty — Mon, 01 Dec 2008 19:58:29 -0000

Molly,

Your comment made me think of the original War of the Worlds radio play. Could we see something similar done through Twitter, with supporting spoof web articles seeded strategically? Flickr photos 'depicting' events as the occur. Mainstream media "still struggling to catch up"...

Steve

Re: Watching Twitter Become the World’s First Ubiquitous Computing Brand

Molly — Fri, 28 Nov 2008 12:51:47 -0000

Hiya - I've created a twitter monster! LOL. Actually, I echo your sentiments completely. I was thinking last night that someday twitter could potentially become as commonplace as email or IM (assuming regular people can get over the i-don't-get-it issue)... but unlike email the concept is really owned by a specific company. Which, in some ways is a crazy and scary thought.

I've also been mulling over truth, rumor & twitter - lately. I see that you have also been relying on the technology as a source of "news" lately. Curious to know what you think - does an increased volume of tweets helps to bring some veracity to the information?

Re: Watching Twitter Become the World’s First Ubiquitous Computing Brand

Gab Goldenberg — Thu, 27 Nov 2008 20:58:39 -0000

I'm more of the opinion that Twitter is ubiquitous for some people, rather than it being a 'ubiquitous computing brand,' which would imply that:

a. It's on everyone's computers - being on the web doesn't count bc then everything is ubiquitous. Most people aren't using Twitter.
b. It's a computing brand - it's a communication brand.

Re: Watching Twitter Become the World’s First Ubiquitous Computing Brand

Ben Leis — Thu, 27 Nov 2008 13:34:46 -0000

http://www.youtube.com/watc...

Re: Watching Twitter Become the World’s First Ubiquitous Computing Brand

neilperkin — Thu, 27 Nov 2008 03:35:39 -0000

Great post. Funny how it's really starting to change things. I heard about the events in Mumbai first on Twitter and long before any mainstream media, and was following events live as they happened. It was quite something.

Re: Watching Twitter Become the World’s First Ubiquitous Computing Brand

david cushman — Thu, 27 Nov 2008 02:40:19 -0000

Mike, you've inspired me to write my own take on the Mumbai/Twitter events. I'll be linking back to yours. Fine work fellah!

Re: Watching Twitter Become the World’s First Ubiquitous Computing Brand

Rotkapchen — Thu, 27 Nov 2008 02:00:42 -0000

Actually Michael, you may have missed the fairly significant switch of roles today between Twitter and CNN: http://twitter.com/rotkapch...

Re: Watching Twitter Become the World’s First Ubiquitous Computing Brand

Yu Yu — Thu, 27 Nov 2008 00:55:30 -0000

The thing about twitter is there's a bunch of streams of thoughts that are happening at the same time. These can be clustered and there are automatic niche groups being formed. I find that the more you tweet about the subject the more people of that field will follow you.
I'm just really surprised by the support of folks on twitter about the Mumbai blasts. The platform value of twitter is that you don't have to be here in India to have a say, you can watch the story unfold at real time, comment, be heard, and even ask questions. The folks on the ground or around the country will respond to you at real time. Forget about citizen journalism, this is people talking to people and understanding issues at a new level. THAT's the essence of twitter.